SCALE

Knowledge for a world of limited resources

Scale is a window publication about culture and technology.


New Tools for Organizing the Sensorium

Man's sensory perceptions are abundant and overwhelming. He cannot attend to them all at once...It is useful to think of cultures in terms of the organization of the sensorium...the entire sensory apparatus as an operational complex.

Walter Ong, Presence of the Word (1967).

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Past issues

SCALE Multiplier

SCALE Multiplier is a collection of 9 writings by, and introducing, the Scale Editorial Board. The writers considered the prompt of scales of writing, from normal to enormous to microscopic, the 6 month process of producing SCALE Multiplier demanded innovation: Reading, Sharing, or Scaling this collection requires that you have one of the 88 limited edition NFT’s to unlock the entire work.

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(UN)LOCKED: Memories of Wuhan

(Un)Locked: Memories of Wuhan is a collection of essays, poetry, fiction, photography, and drawings about life in Wuhan before and during the early days of the Covid19 pandemic.

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News

Scale ⚖️ "Sensorium" drop on Nov 18

The 3rd issue of SCALE ⚖️ Sensorium will be dropping Nov 18. Add your email below to get notified of the drop. The first 8 will receive the publication for free.

The theme is pulled from Walter Ong’s Presence of the Word (1967). Ong was a cultural and religious historian, philosopher, and protégé and friend of Marshall McLuahn.

Man's sensory perceptions are abundant and overwhelming. He cannot attend to them all at once...It is useful to think of cultures in terms of the organization of the sensorium...the entire sensory apparatus as an operational complex.

Edited by Tyler Chevéz Mathews, this issue contains contributions by Andrew McLuhan, Petra Cortright, Andy Hartzell, Luke Rollins, Paul Guzzardo, Tyler Chevéz Mathews, and Jon Phillips.

The cover has been created as a unique work of generative art by Makio135. You can refer to the original code to understand how it was created.

As before, the NFT will allow you to lift the paywall and access all contents.



'New Tools for Organizing the Sensorium'

Accepting submissions for our next volume of SCALE: New Tools for Organizing the Sensorium curated by Tyler Chevéz Mathews.

The theme is pulled from Walter Ong’s Presence of the Word (1967). Ong was a cultural and religious historian, philosopher, and protégé and friend of Marshall McLuahn.

Man's sensory perceptions are abundant and overwhelming. He cannot attend to them all at once...It is useful to think of cultures in terms of the organization of the sensorium...the entire sensory apparatus as an operational complex.

We are assembling a field guide of new tools for making meaning of the new sensorium. We welcome diverse submissions which may include poems, executable code, recipes, essays, testimony, etc. Your contribution is bound by your imagination.

Deadline for submission is 30 September 2022, 23:59 CDT (UTC−05:00). There will be a limited number of submissions accepted so please don't delay!

Send submissions and inquiries to contact@scalepublishing.com


Announcing the Scale ⚖️ "Multiplier" NFT airdrop June 30

Today we are announcing three things. First, we have assembled a founding editorial board to guide the future of Scale.

Second, we announce our next NFT airdop issue called Scale Multiplier. What is the issue about? From our editorial board:

SCALE is enormous or microscopic. Our goal is to find a balance. This issue of Scale will be comprised totally of writings by our editorial board to be released in various scales and formats of print and web, from one NFT.

SCALE was founded in 2004 as a journal of art and technology. We minted in 2021 the first NFT book, a pdf. It was a digital token as part of our quarterly publishing cycle.

In April, SCALE released its latest issue, (UN)LOCKED: Memories of Wuhan, a deep-dive into the Chinese city's lived history before and during the COVID-19 pandemic. (UN)LOCKED was minted as the first PDF NFT on Hic et Nunc, and SCALE wrote the code to make this publication possible. We worked with Rafael Lima and the Hic et Nunc community as developers. And, we must continue to build together.

Scale continues publishing quarterly with firsts in content production and cultural technology innovation.

Third, we are announcing on June 30, 2021 at noon cst, SCALE is releasing a new collection of original artworks and texts from our new editorial board, all works that are too big, too small, or impossible to print.

To celebrate, we're giving away the first eight copies. To snag one, all you have to do is:

  1. Follow us on Twitter @scalepublishing
  2. Send us your your Tezos address when we ask through twitter DM.

Scale up with us towards the airdrop.


Previous Issues

  • 2019 archives.
  • Pre-2019 archives.
  • Both available thru contact@scalepublishing.com at present.

SCALE

Print Online
Scale ISSN for Print Scale ISSN for Online
ISSN 1551-3483 ISSN 1551-3475
OCLC Reference OCLC Reference

ISSN numbers registered since 2004.
NOTE: The references are in the process of being updated.


Contact

For questions and inquiries: contact@scalepublishing.com