Announcing the Scale ⚖️ "Multiplier" NFT airdrop June 30

Announcing the Scale ⚖️ "Multiplier" NFT airdrop June 30

June 10, 2021

SCALE Multiplier—nine essays on scales of writing from editors and contributors—is freely readable on the web. The 2021 collectible edition minted 88 limited-edition NFT keys; the announcement below records how that release was assembled and distributed.

Second, we announce our next NFT airdop issue called Scale Multiplier. What is the issue about? From SCALE editors:

SCALE is enormous or microscopic. Our goal is to find a balance. This issue of Scale will be comprised totally of writings by SCALE editors and contributors to be released in various scales and formats of print and web, from one NFT.

SCALE was founded in 2004 as a journal of art and technology. We minted in 2021 the first NFT book, a pdf. It was a digital token as part of our quarterly publishing cycle.

In April, SCALE released its latest issue, (UN)LOCKED: Memories of Wuhan, a deep-dive into the Chinese city's lived history before and during the COVID-19 pandemic. (UN)LOCKED was minted as the first PDF NFT on Hic et Nunc, and SCALE wrote the code to make this publication possible. We worked with Rafael Lima and the Hic et Nunc community as developers. And, we must continue to build together.

Scale continues publishing quarterly with firsts in content production and cultural technology innovation.

Third, we are announcing on June 30, 2021 at noon cst, SCALE is releasing a new collection of original artworks and texts from SCALE editors and contributors, all works that are too big, too small, or impossible to print.

To celebrate, we're giving away the first eight copies. To snag one, all you have to do is:

  1. Follow us on X.
  2. Send us your your Tezos address when we ask through twitter DM.

Scale up with us towards the airdrop.

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